Who We Are
The factory utilizes advanced production equipment and automated assembly lines to apply international quality production processes strictly, adhering to high standards and raw materials ratio control. This allows for the production of high-quality products and customer satisfaction. Under the supervision of a highly experienced team, the factory ensures stability in product quality and production capacity, producing various sizes of products such as Alshoroug liquid soap, detergent soap, hand sanitizer, and glycerine.
| Our Values | Our Vision | Our Mission |
|---|---|---|
The company values honesty, ambition, teamwork, professionalism, humility, and social responsibility. They provide a professional work environment and career development opportunities to their employees. |
We envision becoming a leading diversified holding company, maximizing shareholders’ value and to be globally recognized as an organization with aspirations that enhances quality of life. |
The holding company manages diversified businesses in gold mining, steel, plastics, soap, and detergents sectors. They strive to create synergic business opportunities and maintain high standards of excellence in Sudan. |
